Kama Games challenged us to produce a film for its user acquisition campaigns across digital channels. The concept had to communicate the values of the real, social, fun, free poker game. It also had to support localization across all markets.
Our creative team developed a highly immersive 360 video concept to put the user at the heart of the experience. Based around a circular poker table with the 360 camera in the middle, a host of interesting characters and of course, a game of Texas hold’em poker.
A 100% Suffolk production, we shot the film at Bruizer, based at Bentwaters Parks, the UK’s largest film and TV production site. We had a bespoke circular poker table made and even managed to get the space suit used in David Bowie’s Black Star video for our astronaut!
Pokerist is one of the most popular games in the world and Kama Games have an audience of approximately 80 million unique users and 1 million daily active users. Award winning Pokerist(R) Texas Poker, was named one of the Best Apps by Apple. It is the #1 Top Grossing App on the Apple App Store in 89 countries as well as being in the Top 5 Google Play Grossing Apps in 24 countries.
The film was reversioned into multiple language versions and delivered by our elves, just in time for Christmas! It is also the first 360 produced for the social casino marketing world.