Sunraysia is a family run, Australian owned business with a proud history. Sunraysia Organic is a wholesome great tasting range of 100% juice produced without harmful chemical pesticides and fertilisers. Available in a convenient, durable 200ml single serve pouch that won’t split or break.

We were approached by the agency to produce a television commercial for the product. The commercial was to be created to span channels across the Asia-Pacific region.

We needed to ensure our creative and messaging would lend itself to multiple languages and also be understood across a diverse range of audiences. So, we developed an Australian character, a baby kangaroo called Joey and let him introduce the brand to a diverse young audience- and those who really do the shopping!