Influencer Activation, Film & Photography, Project Management

Petite Planet - Johnson's / Ogilvy PR

Enable our influencers to engage with our ingredients at source.

We were engaged to help support the launch of Petite Planet, Johnson’s globally curated baby skincare collection.

The series of products taps into the wisdom of parents around the world, taking inspiration from both their baby care rituals and unique ingredients.

The product range focuses on ingredients native to Western and Southern Africa, Japan, and the Nordic nations, so our fixers scouted producers of the key ingredients alongside other experts on the ground in;

  • Accra, Ghana – where we explored karite/shea butter.
  • Tokyo, Japan- where we were introduced to ‘skinship’ which is bonding through touch.
  • Cape Town, South Africa- where Rooibos tea is both applied and consumed.
  • Copenhagen, Denmark– where we explored the Nordic berry and time outdoors.

We then introduced well known influencers from across the family and baby ecosystem to the producers, to explore ingredients and how they are used .  These trips and interactions were photographed and filmed by our production teams and delivered to client for use across the product launch and subsequent campaign.

‘We really appreciate the guidance and all the hard work  your team did to make this happen.’

Nicki Lowe, Client Director – Ogilvy PR