We were tasked to create a consumer insight film to reflect the findings of research conducted by Truth Consulting on behalf of Nokia. The research was focused upon the lifestyles of young adult Core Consumers in the U.S.A, India, China, U.K, Brazil, South Africa and Nigeria.

Our film was to reflect the lifestyles and choices of the young people in an attractive and informative way. It was designed to enable Nokia’s staff and global external agencies to better understand how these choices relate to Nokia and it’s products.

Over a 3-week period, we sent our crews to New York, Mumbai, Shanghai, London, Rio, Johannesburg and Lagos. In each city, our crew followed the research subjects’ everyday lives and activities. We worked closely with both Truth and Nokia to shoot alongside the field research as it was happening. Creation of shooting boards armed us with an idea of what we were looking for, although much of our ‘story’ was unknown and revealed itself along the way.

All film assets were digitally sent to our UK editing team at the end of each day, who then compiled the regional assets and checked footage. Working with our clients, the footage informed the research, and vice versa. Initial edits were created using just audio, to make sure that we had reflected the research findings and created a strong storyline.

We also created a series of extract films for use at an introductory conference in Los Angeles. Utilising over a week’s worth of footage the final film comes in at just under 14 minutes. Bespoke music and sound affects accompany clever use of graphic elements to highlight the findings and the final result is an intimate and entertaining picture of young people around the world.