CREATIVE NATION

Content Production And Creative Project Management

CREATIVE NATION

Content Production And Creative Project Management

CREATIVE NATION

Content Production And Creative Project Management

Brief

Latitude Festival-  Inbetweeners Area

In a fantastic woodland location, the Inbetweeners’ Area (strictly for 12+ yrs) is designed specifically for teens attending Latitude Festival. Designed to be a space they can call their own- not adult and not for children- it gives them the opportunity to get creative and learn alongside creative industry professionals. Young people have the opportunity to try their hand at a range of music, film, fashion, tech and media workshops. They also have the opportunity to watch other young people in performance.

Latitude has long had a reputation for high quality arts and culture programming and we believe InBetweeners to be a unique offering on this scale within the UK festival scene. For the last three years, we have been providing production and event management for the area on behalf of Festival Republic.

PROJECT details

CLIENT: FESTIVAL REPUBLIC

PROJECT: EVENT PRODUCTION AND MANAGEMENT FESTIVALS/COMMUNITY

FIELD: EVENT PRODUCTION/EDUCATION

Introduction

Set in a beautiful, rural location, producing content at Latitude Festival requires you to be both conscious of and work with the landscape. InBetweeners nestles in woodland on a hillside. Activities take place in tents and on stages within the trees, and also extend out into the wider festival, encouraging young people to be both audience and to play a more active part in the festival.

InBetweeners and the wider kid’s delivery at the festival also sees lots of local providers in attendance.  Its a great platform for Inter/national and local organisations to meet and work together. This makes for a really great experience for families and young people, as they can relate to what is on offer whilst also seeing and learning new things.

The Process

In 2018, Creative Nation took the existing programme and designed additional content to complement this. In order to do this, we invested time with all of the stakeholders up front, getting really clear on the objectives for the area and then finding the most cost effective and practical means of getting there. The area may only exist for a matter of days over the festival, but it aims to achieve a lot!

We recruited and resourced all activities for the area, including bringing in additional partners and professionals from within our network. We also secured sponsorship to support our activities through the provision of state of the art equipment and expertise from partners like Magic Leap and Panasonic.

Alongside Festival Republic, we introduced a brand identity for the area, and whilst we are somewhat restricted by the landscape, we have begun to change the look of the area. The overall look and feel is designed to look like a distinct area within the festival, with spaces that inspire and enable the young people to take part.

We focused this year’s programming on workshops, where young people commit to several hours with us, focused on learning and/or developing skills, and on making and doing together. Drop in activities were also included, opportunities to immerse themselves in media (watching and listening) or in taking time out together to sit and chat or watch together.

The Results

2019’s InBetweeners Area featured:

  • The Unreality tent– Featuring the incredible Magic Leap and Sigor Ros audiovisual AR experience, Tonandi. We also had a tiny 8-bit arcade.
  • Radio Caravan– Hosted by Future Radio with broadcast workshops, from interviewing bands to creating and curating exclusive content. All content was then broadcast via their radio station.
  • The Digital Kitchen– Workshops including Stop Frame Animation, editing and VJ mash-ups, Games Design, Okido Artists Studio, vlogging and horror writing workshops as well as Latitude Young Reporters.
  • Little Latitude DJ Shed– DJ led Workshops including Podcasting, DJ skills and Beatboxing.
  • Fashion Wonderland– Fashion design, Upcycling and dress making with ArtatWork alongside Hair and Make up workshops including Special Effects Make up.
  • Print to the People– Traditional silk-screen printing, design and make your own t-shirt.
  • Street Artwork– Creation of graffiti artworks with the Represent project.
  • Access to Creative Stage– featuring young bands and talent, as well as young crew at work.

You can hear one of their Podcasts here

 

CONTACT US

FLYING THE FLAG
FOR CREATIVE INDEPENDENCE

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hello@creative-nation.co.uk

+44 (0) 203 070 2526

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