Content Production And Creative Project Management


Content Production And Creative Project Management


Content Production And Creative Project Management

Latitude Festival-  Inbetweeners Area

In a fantastic woodland location, the Inbetweeners’ Area (strictly for 12+ yrs) is designed specifically for teens attending Latitude Festival. Designed to be a space they can call their own- not adult and not for children- it gives them the opportunity to get creative and learn alongside creative industry professionals. Young people have the opportunity to try their hand at a range of music, film, fashion, tech and media workshops. They also have the opportunity to watch other young people in performance.

Latitude has long had a reputation for high quality arts and culture programming and we believe InBetweeners to be a unique offering on this scale within the UK festival scene. For the last three years, we have been providing production and event management for the area on behalf of Culture Works East, a local arts organisation who developed the area for Festival Republic. In 2018 we worked directly with Festival Republic, to build upon the programme.

PROJECT details





Set in a beautiful, rural location, producing content at Latitude Festival requires you to be both conscious of and work with the landscape. InBetweeners nestles in woodland on a steep hillside. Activities take place in tents and on stages within the trees, and also extend out into the wider festival, encouraging young people to be both audience and to play a more active part in the festival.

Many local families attend the festival.  InBetweeners and the wider kid’s delivery at the festival also sees lots of local providers in attendance.  Its a great platform for Inter/national and local organisations to meet and work together. This makes for a really great experience for families and young people, as they can relate to what is on offer whilst also seeing and learning new things.

The Process

In 2018, Creative Nation took the existing programme and designed additional content to complement this. In order to do this, we invested time with all of the stakeholders up front, getting really clear on the objectives for the area and then finding the most cost effective and practical means of getting there. The area may only exist for a matter of days over the festival, but it aims to achieve a lot!

We recruited and resourced all activities for the area, including bringing in additional partners and professionals from within our network. We also secured sponsorship to support our activities through the provision of state of the art equipment and expertise from Panasonic UK.

Alongside Festival Republic, we introduced a brand identity for the area, and whilst we are somewhat restricted by the landscape, we have begun to change the look of the area. The overall look and feel is designed to look like a distinct area within the festival, with spaces that inspire and enable the young people to take part.

We focused this year’s programming on workshops, where young people commit to several hours with us, focused on learning and/or developing skills, and on making and doing together. Drop in activities were also included, opportunities to immerse themselves in media (watching and listening) or in taking time out together to sit and chat or watch together.

The Results

2018’s InBetweeners Area featured:

  • A Cinema– screenings and Q&A’s curated by Bfi Film Academy, IntoFilm, The Norwich Film Festival, Norwich University of the Arts, Screen Suffolk, The East Anglian Film Archive, BAFTA.
  • A Newsroom– Workshops including Latitude Young Reporters with Archant, Digital Photography with Panasonic, Latitude Weather Watchers with local BBC weather presenter, Creative Writing
  • Animation and Film Studio– Workshops including Stop Frame Animation, editing Mashup, Games Design, Comic design and Cartoon Masterclasses
  • Music Studio– Workshops including Podcasting, DJ skills, Radio production and Beatboxing
  • Fashion Wonderland– including Sewing, up cycling clothes,  styling, hair and makeup, printing and customising t-shirts
  • Access to Creative Stage– featuring young bands and talent, as well as young crew at work.

Our Young People’s work was featured in the Eastern Daily Press here

You can hear one of their Podcasts here

And watch some of their great weather reporting here



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