Brief
Innovate UK EDGE
Innovate UK EDGE is a key part of the UK innovation agency’s deep investment in the pioneering businesses that drive economic growth. It is a publicly-funded service available to all high potential small to medium sized innovation-driven companies.
Empowering innovative businesses to grow and achieve in their industry- and society-transforming ambitions.
We were engaged to create a series of films that showcased the work being done to give innovative companies the edge.
PROJECT DETAILS
CLIENT: Innovate UK EDGE
PROJECT: Film series
FIELD: STRATEGIC COMMUNICATIONS, INNOVATION, FILM AND VIDEO
Introduction
As part of a new digital campaign Innovate UK EDGE were looking to create a series of films featuring their innovation and growth specialists and clients. The films were to showcase the support and strategies being implemented to help accelerate and maximise business growth and potential.
Filming had to take place at the locations of the businesses across the UK, alongside the photo shoots for the digital campaign. We also had to make sure that there was minimal disruption to the businesses and that all filming was covid compliant.
The Process
Working closely with Innovate UK EDGE, their innovation and growth specialists and clients we created a production timeline and scripts in line with their digital campaign messaging and digital ad campaign delivery schedules. We had 1 week to film on location at businesses in Bristol, Manchester, Peterborough and London during lockdown.
We also worked alongside the campaign photographer to make sure that all imagery was congruent and that time on location was well managed. We also worked with the companies to make sure that all shoots were covid compliant and in line with government guidelines.
Filmed on location with the Sony FX9 with 6K full-frame sensor. We created branded motion graphics in After Effects and all films were supplied with SRT subtitles. We supplied music licensing, final sound mix and grade before final delivery in time for the digital campaign.
The Results
A series of 5 films delivered in time and on budget for the digital campaign. The films have been well received and are being used on the new website alongside their social and digital channels;
Creative Nation did a great job for us. It was responsive, flexible and professional and the films have received plaudits wherever we have shown them.
Senior comms manager, Innovate UK EDGE
