Brief

I’M A TEENAGER GET ME INTO THERE

I’m A Teenager… Get me Into There! is a training programme for cultural and heritage venues and libraries. It is primarily designed for front of house, customer service and volunteer teams. Research shows that positive interactions with heritage, culture and the arts as a teenager is formative. It aides cognitive development and, crucially, informs a person’s lifelong relationship with the sector.

The I’m A Teen… programme supports public-facing staff to feel more confident in their interactions with young people. It enables them to be better able to create a welcoming, inclusive environment for the young people they invite into their buildings and venues.

Created by our clients at Curious Minds, it was made in collaboration with youth and heritage organisations and most importantly, young people themselves.

We were bought in to design both the print and online collateral. This Included a website  and downloadable learner and teacher packs.

Project Details:

CLIENT: CURIOUS MINDS

PROJECT: DESIGN: DIGITAL AND PRINT

FIELD: TRAINING

Our Approach
The programme consisted of a range of assets including copy, pieces of research, external links, exercises, images and films made by young people. Our challenge was to bring these together into a cohesive and accessible resource that can be used independently by a diverse range of individuals and organisations.

 

I’m A Teenager… Get Me Into There!’ was a programme first developed in partnership with national youth charity UFA and the Lancashire Library and Museums Service. It was later redeveloped with the support of Youth Focus North West and 5 museum services as part of the Hope Streets initiative. Therefore, we also sought to evolve the branding we created for Hope Streets into the programme.

 

 

The Process

As if often the case with such projects, we worked closely with our clients as the programme was being tested and evolved as we were working.

Our senior graphic designer created a visual language for the programme which included a series of icons, shapes and frames to host the range of assets and to help navigate people through the six modules of the programme.

Primarily a web based programme, our web team then applied these across the website.

This visual language was then also applied across two downloadable documents- a Teachers Guide to support those leading on the training. And a Learner’s Pack for those who want to record their learning.

Results
The programme has been really well received across a diverse range of organisations UK-wide. It is also being used as an entry point for organisations who wish to go deeper and engage Curious Minds in more extensive training. It has opened up new revenue streams for the organisation.
CLIENT TESTIMONIAL
In 2022, as part of building a legacy for our Hope Streets project, we worked with Creative Nation again, to develop an online version of our ‘I’m a Teenager…Get Me Into There!’ course, supporting staff at cultural venues to welcome young visitors. We wanted this to be a free, fun, easy-to-use, interactive training course that was accessible and engaging to front of house staff, volunteers, and others involved in welcoming people into cultural and heritage buildings. We went to Creative Nation with only a rough idea of how to achieve this and they helped us turn it into a reality – exceeding our expectations of what this course could be. The course has now been adopted by a number of museums and cultural organisations as part of their staff training.

On both of these occasions of working together, we found Creative Nation to be meticulously organised, practical yet ambitious, and exceptional at problem-solving and navigating the challenges (and occasional crises) that inevitably arise in complex, time-sensitive projects like these. We are over the moon with the outcomes of both projects and would not hesitate to work with the brilliant Creative Nation team again in the future.

Saul Argent, Hope Streets Project Manager, Curious Minds

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