Discovery Communications has a powerful portfolio of brands such as the namesake Discovery Channel, Animal Planet, Science Channel, and TLC.
We were briefed to facilitate residential brand immersion events for key partners and agency contacts from EMEA. Including corporate hospitality and activities across multiple sites and locations. Each event to provide a key opportunity for brand immersion, introduction to Discovery’s channel brands and their content and to encourage enduring business relationships.
CLIENT: DISCOVERY COMMUNICATIONS/ NETWORKS
PROJECT: BRAND IMMERSION, VIP & SALES EVENTS
FIELD: CORPORATE HOSPITALITY, EVENT PRODUCTION, WORKSHOP FACILITATION
Over the course of several years we have facilitated these events on behalf of Discovery. Our approach for each has been strategic and designed around the business objectives of each individual event. Working alongside our clients we have provided end to end production of each event.
We sourced accommodation and all corporate hospitality including entertainment, logistics and travel for each party.
We branded each event and generated all relevant stationary, presentation and display materials. We created sales reels of content relevant to the groups. We also designed and facilitated engaging workshops and activities to immerse guests in the individual channel brands.
For each group we designed an activity to better enable the guests to get to know the Discovery Channel Brands, including the Discovery Channel, Animal Planet and TLC.
Examples of exercises include having guests become production teams responsible for creating commercials for the channels, and having guests attend Royal Ascot as ‘reporters’ for the individual channel brands. All exercises have included guests becoming the content creators, and we have showcased their films at the end of their visit.
Activities have seen guests engaging with the Channel Brands in an entertaining and meaningful way and taking roles outside of what they would ordinarily do. We have enabled them to explore both the audiences and the programming, to better help them get ‘under the skin’ of each channel brand. In turn, this better helps them to communicate the brands to their colleagues, clients and audiences after they leave.
We delivered and worked at a wide range of events from 5-day residential to parties in Cannes. Working with Discovery’s partner agencies and brands as well as their teams from across the regions. Together, we explored diverse content, much of which is still in demand and on screen today, many years later. Events were enormously successful in terms of brand engagement, but also fun, resulting in enduring relationships.
Discovery Communications Europe Ltd