Brand immersion & VIP & Sales events
Discovery Channel Networks
Immerse guests in our channel brands and foster enduring business relationships
Our approach has been strategic and designed around the business objectives of individual events. Working alongside our clients we have provided end to end production of each event.
We sourced accommodation and all corporate hospitality including entertainment, logistics and travel for each party.
We branded each event and generated all relevant stationary, presentation and display materials. We created sales reels of content relevant to the groups. We also designed and facilitated engaging workshops and activities to immerse guests in the individual channel brands.
For each group we designed an activity to better enable the guests to get to know the Discovery Channel Brands, including the Discovery Channel, Animal Planet and TLC.
Examples of exercises include having guests become production teams responsible for creating commercials for the channels, and having guests attend Royal Ascot as ‘reporters’ for the individual channel brands. All exercises have included guests becoming the content creators, and we have showcased their films at the end of their visit.
The Results
Over several years we designed, curated and delivered a wide range of events from 5-day residentials to brand immersion workshops and channel launches and parties in Cannes. Working with their partner agencies and brands as well as regional teams from across the regions.
Activities have seen guests engaging with the Channel Brands in an entertaining and meaningful way and taking roles outside of what they would ordinarily do. We have enabled them to explore both the audiences and the programming, to better help them get ‘under the skin’ of each channel brand. In turn, this better helps them to communicate the brands to their colleagues, clients and audiences after they leave.
“We work regularly with Creative Nation. From creating content, launch parties, producing print assets and filming the events themselves, the diversity of skills of the people with whom they work mean that I am confident to approach them with such a variety of projects.
Recently, they ran a couple of creative sessions for us with our VIP EMEA clients. Our clients had a fabulous time recreating our content and making adverts for our key channels, with Creative Nation’s support and guidance. These sessions made our client’s visit to the UK memorable and fun as well as helping them to get to know the Discovery brand better, which is just what we wanted to achieve! Being that our workload is often diverse and fast paced, the fact that Creative Nation always take the time to look at our requirements carefully and work with us to meet our budgets and timescales is of enormous benefit to us…”Chantal Bindley, Events Manager, EMEA Marketing Communications - Discovery Communications Europe Ltd
