Brief
Amec Foster Wheeler Promotional Film
Amec Foster Wheeler is a global provider of consultancy, engineering, project management and related services. With over 40,000 people in more than 50 countries, they operate across energy, mining, industrial, environment and infrastructure markets. Amen Foster Wheeler combines traditional and innovative media in it’s award-winning external and internal communications.
They appointed us to create a film led by their European Environment and Infrastructure business, to raise awareness of their expertise and track record in this area.
Project Details:
CLIENT: AMEC FOSTER WHEELER
PROJECT: PROMOTIONAL FILM
FIELD: FILM & VIDEO
INTRODUCTION
We invested time with the client to fully understand all elements of their complex business, operating methods and core markets. As they have recently rebranded, we worked with their brand guidelines in creating assets for moving image, including a motion graphic toolkit for this project and for future in-house use.
After initial consultancy we then created copy using one of our market specialists in consultancy with the Amec Foster Wheeler team before moving onto production.
The Process
Filming took place at multiple locations including Heathrow airport, sites and offices, alongside interviews with key business partners.
All post production took place within our in-house team including editing, grade, sound design, graphics and VFX work. Post production editing and sound design were all completed ready for the film to be premiered at an industry event.
THE RESULTS
The film is still being used online and at conferences. The motion graphic toolkit is also being used in videos made in-house.
CLIENT TESTIMONIAL
I personally appreciated the professionalism of your (Creative Nation) approach, ease of contact, guidance you provided us through the process (helping us to reach important decisions on structure, format, filming schedule, soundtrack and so on), the way you interpreted quite a difficult brief and of course the end result which had great timing, structure, and impact on everyone who has commented on it… all positively. People have even told me they felt quite emotional watching it! Not least though, we had a lot of fun doing it, enjoyed the personal and friendly nature of your approach…..I’m certain that was a significant factor in the end result, exemplified through your willingness to work through the editing process with us, engaging and responding to our requirements.
Francesco Corsi, Marketing and Communications Director, Amec Foster