American Express
The American Express Company, also known as Amex, is an American multinational financial services corporation headquartered in Three World Financial Center in New York City. The company was founded in 1850 and is one of the 30 components of the Dow Jones Industrial Average
Ogilvy PR approached us to create a series of social media content to sit on the American Express digital platforms. The client wanted to engage with it’s audience on a range of subjects from holidays to Cannes Film Festival.
PROJECT: American express social content
CLIENT: Ogilvy PR/American Express
FIELD: social content
Introduction
Working closely with the agency we developed a range of content that reflected specific themes and storylines. All were designed to work alongside the social media strategy to engage and create conversation with their audience.
We celebrated worldwide festivals like Diwali and Chinese New Year, created holiday inspiration for worldwide travel holidays and even celebrated behind the scenes for Cannes Film Festival.
Each film came with it’s own production requirements. We engaged a Guinness World record breaker to create a huge sand mandala , filmed in timelapse for Diwali. Created a series of slow motion winter and summer scenes, from skiing to jet skiing for some holiday inspiration. We also created a stop frame animation of an around the world trip with a bespoke music track.
Our post production team created a VFX ‘making of’ scene that re-created a street, La Croisette in Cannes, a shout-out to a side of the film industry that is often unseen. We also created a hand drawn animated series of personal stories from American Express clients. These showed how American Express had helped them bring some truely amazing experiences to life.
We created a range of social media content that was well received with huge viewing figures, including the most popular video thay have had to date!
We were also engaged to create a video to celebrate the success of a new content division of American Express.
