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Archive for October, 2011

Creative Nation Events

Monday, October 31st, 2011

‘The extraordinarily high level of energy, creativity and commitment coupled with attention to detail and broad industry contacts meant Creative Nation were the best event partners we could have hoped for.

Even when we faced seemingly insurmountable challenges, Creative Nation remained un-phased and focused on delivering the best possible result.

The team that Creative Nation assembled specifically for our event created a perfect balance of disciplines and skills and together we delivered an event which has become a real talking point in our industry.

We are very much looking forward to working with Creative Nation again and would happily recommend them.’

Sophie Walker
Senior Account Director
Fox International Channels

Creative Nation loves a shindig! Not only do we like to attend them, but we like to create them too, especially when we are tasked with educating as well as entertaining our clients and their best friends. During the last few months we have had several opportunities to utilise our network of fab talent to produce fun, yet also powerful, brand immersion events. Here’s a selection.

Fox House Event for Fox International Channels

Creative Nation produced this brand immersion event for Fox International Channels and 300 agency guests in central London. Working closely with our clients and their content, we produced sets, lighting and sound design and sourced and managed actors and performers to reflect Fox’ key programming across both their broadcast and online environments. Mrs Fox (Jonny Woo) welcomed guests into her home which included Mad Men and Fangtasia bars, a Wisteria Lane garden complete with Adam & Eve, a CSI crime environment, a Mode/Ugly Betty catwalk and a DJ/VJ performance of Fox’ content from the Kleptones. Creative Nation also introduced Stila makeup (via Glorious Brands) who provided products for the catwalk and Hi Sushi events who provided beautiful food on the night as well as hosting Sushi Making workshops. Other generous sponsors included Russian Standard, Meantime Brewery and Dominos. A good time was had by all, as demonstrated by the guests feedback which included;

‘Such a great party… one of the best of my media years for sure!’

‘So fun, not your usual corporate party, more like a cool house party….’

‘Meant to stay for 15 minutes and ended up staying for 2 hours!’

‘I’m sure this will be one of those parties that will be talked about for ages’

Desperate Housewives Garden
Photo: Kofi Allen
Fangtasia Bar
Photo: Kofi Allen
Fox Crime
Photo: Bernard Campbell

See more photos on our flickr page.

Two VIP events for Discovery Networks

Creative Nation undertook end-to-end event production, sourcing venues and activities alongside facilitating brand immersion exercises with Discovery Networks VIP guests from Russia and Eastern Europe. Guests were tasked with being undercover ‘reporters’ for key channels including Discovery, Animal Planet and TLC whilst attending Royal Ascot! The reports that the guests filed were of amazing quality (and comedic value!), proof that the guests really took to their task, enjoyed it and got under the skin of Discovery’s content and channel brands!

Discovery Networks at Royal Ascot
Photo: Barnaby Newton
Discovery Networks at Royal Ascot
Photo: Barnaby Newton

There is plenty of time for us to help with any Winter Warmers and Christmas events that you may be planning. We can conduct end to end event production for you, or just handle key elements such as content creation, party videos or helping source suppliers, entertainment etc. Let us know how we can help!

 

 

 

 

WOW, what a Summer!

Tuesday, October 11th, 2011

We hope that yours has been as rewarding as ours, even though we all had to wait so long for the sunny bit!

We have been a bit quiet on here as we have been putting our clients first, and it has been a very busy summer so apologies for not being in touch! Here’s a snapshot of what we have been up to and news of upcoming projects (some of which require participation) at the end of this missive.

Our summer’s work has included;

TLC sales reel for Discovery Networks- Creative Nation created a sales reel for TLC to target local platform operators across CEEMEA. The purpose of the reel is to provide an introduction to the channel, its target audience and performance success. A full creative production project, we created the script, offline edits of show footage, motion graphic elements, V.O recording and sound design. See it on our vimeo channel.

An all assets branding project for an international schools project- this is under NDA at present so we cannot share the work itself just yet! We created;

Branding for the project- including naming it (in consultation with the teenagers themselves via focus groups, also run by us)

Generated all printed assets for launch, promotion and the project tools themselves

Created the website with our partners at Wireworks ensuring it would work across continents, provide online project administration and present metrics in an appealing and user-friendly format.

We are really looking forward to seeing how this project develops through its trial period and hope to be able to share it with you soon.

Numerous pitch videos- we have travelled through the pitch season hand in hand with our agency clients and have produced videos for pitches as diverse as Muller, Panasonic, Bel and Ferrero – many of which have resulted in significant wins for our clients.

Aegis Plc conference video- our video for the Aegis conference in Boston earlier this year was so much admired throughout their portfolio of agencies that we re-versioned it for Aegis Plc’s conference too.

A series of high profile events for broadcasters- we will be blogging about these shortly.

Upcoming
Creative Nation is having a makeover!

We have spent some time reflecting on how we have grown and developed over the last 2 ½ years and decided it is time our look better reflected US. We cannot wait to share it with you so keep your eyes peeled for our new identity and website to match!

Our new ID has been created by the talented Jon Daniel who has also produced a breathtaking exhibition at the home of stamp collecting, Stanley Gibbons this month. The exhibition focuses upon stamps from the African Diaspora and includes beautiful and unique stamps, which will appeal to everyone with an eye for history, traveling, storytelling and stunning imagery. Pop down if you find yourself in London’s West End or take a look here.

2012 is the 50th Anniversary of Jamaican independence.
Creative Nation is working on an exciting project to create a brand platform to represent Jamaica and its cultural influence and impact on the globe. This project will include both a unique online environment and a series of high profile events in the real world. We WLTM companies, organisations and individuals with an interest in or passion for Jamaica to come on board. Please contact us for more info.

We have started to update our vimeo channel with more video work so feel free to have a nose!

We look forward to catching up with you all over the coming weeks. As ever, we welcome your calls, ideas and news.

All at Creative Nation x