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Posts Tagged ‘creative’

It’s in the Cannes . . .

Wednesday, April 21st, 2010

Ever wondered what the trick is to securing better deals in the TV and content business?  MIPTV has the answer; the trick is to be there . . . and Creative Nation were!

 

Creative Nation were in Cannes to film the launch party of Discovery’s new channel for women, TLC. We also made a showreel to demonstrate the depth and scope of Discovery’s content and channels. It was great to be involved, after all Discovery Channel is a broadcaster with international reach. More than 200 people gathered at the launch party over champagne and canapes and The Sugababes performed a set which blew everyone away! Our showreel was well received . . . . and, oh, what a party!

 

Recently Marketing Week’s sister publication, Pitch, asked the killer question ‘what do marketers want from agencies?’, this was as part of their new YouGov Agency Reputation Survey.  Surpise, surprise – creativity and return-on-investment came tops.  We like to think that Creative Nation may feature on the list this year . . . what do you think?

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Spring has sprung

Monday, April 12th, 2010

Hello April!

 

We’ve kick-starting Spring by revamping the Creative Nation website. As you’re such a creative lot we figured you deserved the best site we could possibly give you, enjoy! We have been awhirl with cosmetics, Hollywood, trendy trainers and corporate events . . . .

 

The 2010 Budget has also been on our minds recently. The Chancellor, Alistair Darling, promised tax breaks for the creative sector similar to those designed to stimulate UK film-making. The chief beneficiaries of this development are likely to be our chums in the gaming industry.

 

The gaming industry in the UK, home of the Grand Theft Auto franchise, reports a turnover of more than £2 billlion according to NESTA and supports 27000 workers, including 9000 developers across the UK. But with the creative industries contributing more than £50 billion to the economy every year according to NESTA isn’t it about time the Government did more? Go on Alistair . . . or whoever will be in charge after May 6th . . . give us a (tax) break!

 

Recently we’ve also seen more interesting news for our sector with the passing of the Digital Economy Bill. OK, so filesharing is likely to be punished severely. But it also means that copyright holders (that’s you and me folks!) are more likely to get their dues as piracy and plagiarism through digital means is outlawed.   Get your 5 free tracks from iTunes (via Facebook) here.

 

Spring is going to be a busy time for Creative Nation. We’re not going to give away too much but the clues are there if you know where to look . . . so find us on Facebook  and Twitter and check our site regularly to find more clues about our projects as they develop.  

 

Celebrate with Creative Nation and get a free subscrption to Marketing Week delivered to your desk.

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Happy Friday!

Friday, June 19th, 2009

We’ve used the people at Creative Nation before for pitch and campaign review videos, though this time, they really stepped up. They had 24 hours to shoot, edit and deliver my keynote speech to the China Advertising Forum which at the last minute, I couldn’t attend in person. The guys were totally flexible to what we wanted and also consulted to get the best result. Highly recommended.

Nigel Morris
CEO Isobar Global

Hello Friends
Some more praise for our professionalism and quick turnaround! Please excuse our showing off!

Creative Nation has been busy winning friends and influencing people as we have been out and about explaining and demonstrating our unique form of production consultancy. It seems the ‘current climate’ likes our business model! We have been working closely with BSkyB to develop creative pitch materials, and have also been busy with corporate videos, pitching for promos, and forging some key alliances with other like-minded companies.

We also found some time to conduct some research with production freelancers and discovered that, although they love their work, they don’t seem to love the associated business activities (pitching, bringing other people in, getting the right contract etc)! So, we have devised the following offering to take over their admin in exchange for generous financial kickbacks!

•    Generous commission on any project you bring to us- we will guarantee your participation in it, if you want it!
•    We can offer you access to our network of production professionals and suppliers- great if your client requires work doing beyond your level of expertise or if you fall sick or want to take a holiday!
•    Full administrative support including contracting, invoicing, insurance etc.
•    We can help you pitch, schedule work, put a team together.
•    We can be as involved as you wish, visible or invisible

We have Creative Nation business cards for anyone interested in working more closely with us- so give us a shout!

Amidst all this excitement, we have also found time to smile and chuckle! Find a few surreal minutes to watch this- we love it! Stick with it, it gets better and stranger by the minute! (Thanks to Annie, en France!).

http://www.youtube.com/watch?v=CYzRL9YIswQ


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